Brand Identity & Logo Concept
The visual identity of Pupilicious Café is based on a creative yet simple representation of its core elements:
Humans, Dogs, Food, and Love – The foundation of the café’s essence.
Final Logo Design:
-
A dog’s paw transformed into an inverted heart, symbolizing love and companionship.
-
The paw toes represent eating action, connecting the experience of joyful dining and pet interaction.
Design Concept & Experience
The brand identity was developed by carefully selecting design elements that embody the café’s values:
-
❤️ Love & Comfort – A space that feels like home.
-
🐶 Furry Friends & Companionship – The presence of friendly, well-trained dogs.
-
🍔 Delicious Food – A thoughtfully curated menu to satisfy all food lovers.
Every design choice, from the logo to brand colors and typography, aligns with the vision of creating an engaging, pet-friendly dining experience.
Pupilicious Café is a unique pet-friendly café concept that brings together dog lovers and food enthusiasts in a warm and inviting atmosphere. With trained dogs offering companionship and a delightful menu to indulge in, this café is designed to be a haven of joy, relaxation, and comfort for everyone. The café features two dedicated spaces to ensure a comfortable environment for both pet lovers and visitors who prefer a pet-free dining experience.
-
All paws at your service to brighten your day!
-
A perfect blend of delicious food and adorable furry friends.
#1d1c1a
#996437
#b76e22
#c13b2b
#f1dec6
#bb8b50
Brand Position
Brand Position
Mindmap
Roadmap
Final Design
The logo seamlessly integrates four elements, featuring a dog's paw creatively transformed into an inverted heart. The paw's toes are designed to symbolize the act of eating, representing the connection between humans and their furry companions.
Brainstorm & Details
Achromatic Logos
-
A black version for monochrome prints.
-
A white logo alternative for dark grayscale backgrounds.
-
The logo is strictly used in its original palette without modifications.
Clear Space & Logo Guidelines
-
Defined exclusion zones ensure visibility and brand consistency.
-
Logo placement rules maintain its integrity across business cards, signage, and branding materials.
-
Strict design rules prohibit modifications such as color changes, cropping, shadows, or rotations.
Explorations
Pupilicious Café is more than just a café—it’s a community-driven experience that fosters happiness, connection, and warmth. This project strengthened my skills in:
✔ Branding & Logo Development
✔ Visual Storytelling
✔ User-Centered Design
Bringing together entrepreneurship, design, and my love for dogs, this branding assignment was a stepping stone in understanding how to shape a business identity with strong visuals and thoughtful design principles.